Visibility – #beseen

We’ve all heard stories of cyclists injured (or worse) by other road users. The most common thing we hear from drivers is “I didn’t see them.”

It’s in our interest to do everything we can to improve our visibility while we’re sharing the roads, and this is why CBC is participating in the new #beseen movement.

We’re now stocking yellow Lazer helmets for road and MTB, plus yellow jerseys and drink bottles from BBB.

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We’ve also increased our range of lights from BBB and Lezyne.

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We may not want to wear bright yellow when we go riding, but if it saves our lives, then it’s worth it #beseen